Victor H. Vroom
THE BASIC PLAN for this book was evolved during the summer of 1959. At that time I was working on a chapter entitled “Industrial Social Psychology” for the Annual Review of Psychology. I was impressed by the large amount of research being conducted in the field, but found the task of integrating that research and of identifying the progress made during the period of the review exceedingly difficult. In part, this difficulty was a result of the great differences among investigators in the phenomena they selected for study and the methods they used to study it. A more troublesome problem, however, was the apparent failure of many investigators to consider the possible theoretical implications of their research. Concepts tended to be highly specific and inadequately defined. There was little standardization of terminology and little consideration for the nature of the processes underlying empirical data.